About Beautiful by Drew Barrymore
Discover the story behind Drew Barrymore's vision to make beautiful, high-quality cookware accessible to everyone who loves to cook at home.
Making Beautiful Cookware for Everyone
When Drew Barrymore set out to create her Beautiful kitchenware line in 2020, she had one clear mission: make cooking at home more enjoyable and accessible for everyone. As a busy mother, actress, and entrepreneur, Drew understood the importance of having kitchen tools that inspire you to cook while fitting seamlessly into your home's aesthetic.
"I wanted to create cookware that you're proud to display on your countertop," Drew explains. "Kitchen tools shouldn't be hidden away in cabinets—they should be beautiful enough to be part of your home's design. And most importantly, they should work beautifully too."
The Beautiful brand was born from Drew's personal experience searching for kitchen products that combined style, quality, and affordability. She noticed a gap in the market: premium cookware was often prohibitively expensive, while affordable options sacrificed design and performance. Drew envisioned a collection that bridged this gap—offering professional-grade quality and stunning aesthetics at prices that make sense for real families.
Accessible Luxury
High-quality, beautifully designed cookware shouldn't be a luxury only a few can afford. We believe everyone deserves kitchen tools they love using every day.
Beautiful Design
Every piece features Drew's signature aesthetic: modern matte finishes, elegant gold-toned hardware, and colors that complement any kitchen style.
Inspire Home Cooking
We're on a mission to inspire more people to cook at home, creating memories and delicious meals with tools that make the experience joyful.
The Beautiful Difference
What sets Drew Barrymore cookware apart from other kitchen brands
Non-Toxic, Family-Safe Materials
All Drew Barrymore ceramic cookware is 100% free of PFAS, PFOA, PFOS, and PTFE—the harmful chemicals commonly found in traditional non-stick coatings. Drew is passionate about providing safe cooking solutions for families, which is why every product undergoes rigorous testing to ensure it meets the highest safety standards. You can cook with confidence knowing that no toxic substances will leach into your food, making it safe for children, pregnant women, and everyone in your household.
Signature Aesthetic Design
Drew personally oversees every design detail, from the carefully curated color palette to the distinctive die-cast gold hardware. The matte finishes—including Sage Green, White Icing, Black Sesame, Oyster Grey, and Lavender—were chosen to create a cohesive, Instagram-worthy kitchen aesthetic that complements modern and classic home designs alike. The signature gold-toned handles and knobs aren't just beautiful; they're also ergonomically designed for comfort and control during cooking.
Professional Performance at Accessible Prices
Beautiful cookware delivers the same high performance as premium brands that cost 2-3x more. Each piece is oven-safe up to 500°F, compatible with all stovetops including induction, and features excellent heat distribution for even cooking results. The durable construction ensures these aren't just pretty pieces—they're workhorses built to handle daily cooking for years to come. With most sets priced under $100, Drew has truly made professional-quality cookware accessible to everyone.
Innovation Meets Convenience
Beyond cookware, the Beautiful collection includes innovative touch-activated appliances that bring smart technology into the kitchen at affordable prices. Air fryers with intuitive touch displays, powerful stand mixers with variable speeds, and sleek toaster ovens that perform multiple functions—all designed with the same attention to aesthetics as the cookware. These appliances prove that cutting-edge technology doesn't have to look clinical or industrial; it can be just as beautiful as it is functional.
Join Over 500,000 Home Cooks
Since launching in 2020, Beautiful by Drew Barrymore has become one of the fastest-growing kitchenware brands in America. Over half a million home cooks have chosen Beautiful for their kitchens, sharing thousands of recipes, cooking tips, and kitchen transformations on social media. The Beautiful community continues to grow as more people discover that they don't have to compromise between quality, design, and affordability.